.. and neither will your website be.
When it comes to web design, there are a few options available, to mention the first three that comes to mind:
- Quick and dirty
- Slick and stylish
- Optimised
In some cases a quick and dirty website is all that is needed. The secret here is to knowing whether it’s feasible. Some businesses think that the look and feel of a website doesn’t really matter and some just don’t have the budget. In cases like this, you cannot expect your website to perform fantastically as a conversion machine nor as one which will rank well in search engines. The plus side is that it’s going to be cheap and it won’t take too long. Another option here is that you could use a free website building machine instead of hiring anyone at all, just remember that the user experience, the interface and the functionality will be limited – Think of it like this, would you want to buy a new car from a place that looks unprofessional and very common? Probably not. A website is like this, people need to trust your website before they take the time to contact you, otherwise they’ll jump onto the search engines and just look for the next one, probably your competitor. Be careful when you decide to go for the quick and dirty option, if you’re not familiar with the web, you’ll not know about the the important things that need to go into a website.
Your next type of website is one which is slick and stylish, it looks great, people enjoy arriving at it and the chances of having someone trust the site and thus want to contact you are high – they probably won’t bounce off to the search engines to look further and if they do, chances are that you’re website will have impressed them enough to make them come back very quickly, especially if your competitor has gone the quick and dirty route. Remember, a great design is not only about the trust, it’s about the website having a proper user journey mapped out, so your visitors are steered in the direction you want and they feel comfortable being steered. This sort of website takes time, the designer needs to understand your company, your brand and what you want to achieve from the website. Carefully positioned buttons have to be put in place, colours need to be matched and user journey needs to be thought about. With a slick design normally comes slick functionality – Great functionality on a website is key, with there being millions of websites on the Internet, it gets harder and harder to stay ahead of competitors, in some cases you get just one shot – a person arrives at your website and 2 things happen: they stick around or they vanish – you need to get them to stick!
The final type of website is an optimised website, this is the website you really do want, it’s carefully thought out, it looks great and most importantly, it’s built in such a way that search engines trust it. What this means is that people have a good chance of finding your website when they perform a Google search – this is key, it’s this organic traffic that can powering your marketing online. So many people neglect this step, they think purely about the costs involved and ignore the long term potential – I come across situations like this daily. If you have a strong company or are starting a company that needs business, invest in getting a really well optimised website, it will most likely result in a good ROI, perhaps not right away, but in the long run it will, for a number of reasons: it will rank decently in search engines, people might talk about it because of it’s beauty and anyone who lands on it will be interested in sticking around. Your website doesn’t go anywhere, so it’s not like you’re paying for a month, if optimised and designed correctly, you probably won’t have to make many changes for a few years. Of course, this sort of website is going to cost money and it’s going to take time to build – As I said, Rome wasn’t built in a day, neither will your website be.
A lot of people don’t understand the web fully and there’s nothing wrong with that, just like I don’t understand the mechanics of a car completely. When something goes wrong with my car, I call the experts to fix it, I don’t try to do a quick and dirty in my back yard, because there will be no longevity in that. Take your time to look for a company that can deliver, invest your money and look at a website as a long term marketing venture and not a short term one – it’s crucial that you stay ahead of your competitors and that your potential client/customer feels happy when arriving on your website.














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