All posts in Work

Rome wasn’t built in a day

.. and neither will your website be.

When it comes to web design, there are a few options available, to mention the first three that comes to mind:

  1. Quick and dirty
  2. Slick and stylish
  3. Optimised

In some cases a quick and dirty website is all that is needed. The secret here is to knowing whether it’s feasible. Some businesses think that the look and feel of a website doesn’t really matter and some just don’t have the budget. In cases like this, you cannot expect your website to perform fantastically as a conversion machine nor as one which will rank well in search engines. The plus side is that it’s going to be cheap and it won’t take too long. Another option here is that you could use a free website building machine instead of hiring anyone at all, just remember that the user experience, the interface and the functionality will be limited – Think of it like this, would you want to buy a new car from a place that looks unprofessional and very common? Probably not. A website is like this, people need to trust your website before they take the time to contact you, otherwise they’ll jump onto the search engines and just look for the next one, probably your competitor. Be careful when you decide to go for the quick and dirty option, if you’re not familiar with the web, you’ll not know about the the important things that need to go into a website.

Your next type of website is one which is slick and stylish, it looks great, people enjoy arriving at it and the chances of having someone trust the site and thus want to contact you are high – they probably won’t bounce off to the search engines to look further and if they do, chances are that you’re website will have impressed them enough to make them come back very quickly, especially if your competitor has gone the quick and dirty route. Remember, a great design is not only about the trust, it’s about the website having a proper user journey mapped out, so your visitors are steered in the direction you want and they feel comfortable being steered. This sort of website takes time, the designer needs to understand your company, your brand and what you want to achieve from the website. Carefully positioned buttons have to be put in place, colours need to be matched and user journey needs to be thought about. With a slick design normally comes slick functionality – Great functionality on a website is key, with there being millions of websites on the Internet, it gets harder and harder to stay ahead of competitors, in some cases you get just one shot – a person arrives at your website and 2 things happen: they stick around or they vanish – you need to get them to stick!

The final type of website is an optimised website, this is the website you really do want, it’s carefully thought out, it looks great and most importantly, it’s built in such a way that search engines trust it. What this means is that people have a good chance of finding your website when they perform a Google search – this is key, it’s this organic traffic that can powering your marketing online. So many people neglect this step, they think purely about the costs involved and ignore the long term potential – I come across situations like this daily. If you have a strong company or are starting a company that needs business, invest in getting a really well optimised website, it will most likely result in a good ROI, perhaps not right away, but in the long run it will, for a number of reasons: it will rank decently in search engines, people might talk about it because of it’s beauty and anyone who lands on it will be interested in sticking around. Your website doesn’t go anywhere, so it’s not like you’re paying for a month, if optimised and designed correctly, you probably won’t have to make many changes for a few years. Of course, this sort of website is going to cost money and it’s going to take time to build – As I said, Rome wasn’t built in a day, neither will your website be.

A lot of people don’t understand the web fully and there’s nothing wrong with that, just like I don’t understand the mechanics of a car completely. When something goes wrong with my car, I call the experts to fix it, I don’t try to do a quick and dirty in my back yard, because there will be no longevity in that. Take your time to look for a company that can deliver, invest your money and look at a website as a long term marketing venture and not a short term one – it’s crucial that you stay ahead of your competitors and that your potential client/customer feels happy when arriving on your website.

Photographs of clever home offices

So many people are turning to jobs where they can work from home. There are many reasons for this including less travel, less expenses and so forth. Here are some cool ways that you could setup a home office in such a way that the space is well shared.

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Do you have any tips or tricks to share? Please leave a comment!

Gmail Priority Inbox #GTD

Are you an email power user? Do you use Gmail? Well, the good news is that those people using Gmail will now have access to Gmail’s latest addition – Priority Inbox!

I won’t bore you with words when I have a video to share with you, but in short – Priority Inbox is an intelligent system that learns the way you do email and assists in organising your inbox in the most efficient way.

Take a watch:

Can you imagine how much time you’ll save, once you’ve trained the software for a number of weeks/months?

I haven’t tried it out yet, I’ve been meaning to do so all day, but I just haven’t had a gap, so I’ll update when I’ve tested it and will let you know if it’s something I’m going to you and whether I’d say it’s worth you using it.

If you’ve given it a go, please don’t hestitate to let us know!

3 ways to lower your computer stress

Working in technology can be incredibly stressful, much like any industry, but because of the amount of information and the speed at which it gets delivered, it can be the most stress you’ll ever face. It’s important to destress and here are five ways to do that:

  1. Mix the Mood – It has been reported that one of the main factors contributing to stress in the IT industry is that of colleagues not pulling their weight. This is a tricky one, finding something that you will find enjoyable, but will annoy colleagues into doing their work. If you can get this right, you’ll be one step closer to less stress.
  2. Predict the Chaos – Who here arrives at work to an inbox full of messages? I see you raising your hands. And what’s worse than trying to answer emails whilst you have tons of instant messages coming through? Personally, I use GMail’s canned responses, create yourself some template responses, which will allow you to quickly and easily reply to emails without having to type them all out. You know those people who always have ‘Regards, Name, Signature’ at the end of their emails, well those are templates. Take it a step further and put in the ‘Dear Name’ at the top, and why not even put in, “I hope you had a good weekend” – this would be a great template for a Monday morning.
  3. Change those Sounds – You know those beeps that your computer gives you when something’s gone wrong? Yes, the ones that make you cringe! Why not download some new sounds and replace these old ones? Seriously, think about it, those sounds are incredibly annoying and although you’ll sooner or later find the new ones annoying, there will be a gap inbetween where you won’t.

There really are ways to reduce that stress without having to book a holiday or spend a fortune, you just need to be clever about it :)

This post inspired by Device Mag.

Learn to depend on “paper”

We live in a digital age, when it comes to remembering things, most of us rely on two things:

  1. Some sort of task/project manager type software, be it from a simple Google doc or fancy management software like basecamp or the likes
  2. Our memory

Now, there’s nothing wrong with either scenario, however there are a number of down sides to each one, as there is with everything, but here are two quick view points:

  1. Depending on online software requires you to always have access to the Internet and it also puts it out there, where there is the potential for a breach. With offline software it’s hugged to one location only in most cases.
  2. As humans, we were blessed with a muscle, which when exercised becomes and incredible tool, but when it comes to tasks like invoicing or remembering to contact someone, it’s better to put this down somewhere and rather store more important things in your memory, it’s somewhat limited, maximize its use.

The point I’m getting at here, is that it’s important to learn to seperate what is vital and what isn’t. Remember to send an invoice might appear vital, and it is, but it’s something you can forget about, rather let something else remind you that it has to be sent, than storing it in your mind and praying that you remember. There are tons of things we all have to remember, being able to avoid information overload, will result in you remembering the most important things, everything else can be remembered by a piece of paper, or I’d rather suggest a whiteboard, simply because I think the “green” vibe is good!

How do you seperate what you really need to remember and what can be remembered by something else?

Sign PDF files with your iPhone

A new application by Crowded Road called Doc Sign allows you to open PDF files on your iPhone and digitally sign them and then email the signed document.

Here are some of the features:

  • Speedy PDF edit, form fill and signature embedding
  • 100s of customization options
  • No registration is ever needed
  • No internet account is ever required.
  • Documents are imported and sent directly from your iPhone
    to maintain complete privacy and security.
  • Import PDF documents from the following sources:
  • iPhone Mail attachments (iOS4)
  • iTunes file sharing (iOS4)
  • Import and export documents from desktop computer using wifi connection
  • Drop.io File Sharing service

And here are the screenshots:

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Quite a nifty application if you ask me. You can grab yourself a copy by clicking here and following the links to iTunes. Please note that this is a US application, so South African’s won’t be able to download the application, unless you’ve got an International iTunes account.

The awesomeness of online community

As life would have it, I spend a lot of time at home. I work for myself from my little country apartment studio. Does that sound romantic? It has its pros and cons. :) Due to a variety of circumstances, I’m unable to get out and spend time with friends, family and people as much as I’d like. I’m hoping that that’ll change in the near future, but for now I have to do the best I can with what I have.

With that in mind, I started my freelance online writing career and discovered “social media” (to use a blanket term). I delighted in the joys of WordPress and stumbled my way into the Twitterverse. As lame as it may sound, Twitter has changed my life!

Before I start my day and while I mentally prepare to write for a client’s blog or website, I open Gmail, Twitter, my blogs and RSS feeds. These make up my online office. The little green dots down the left of my Gmail screen are my co-workers and my Twitter updates are the office banter. My social media friends are my company and companionship throughout the day while I work.

I’ve “met” a multitude of wonderful, fascinating and hilarious people who I would never have come into contact with in “real” life. I’m a designer/writer/web junkie type and my online connections range from stylists to writers to web developers to business people to sports people and even a Boston Terrier called SeppTheDog. I love being part of such an awesome, unique community of wildly varied people who, for the most part, are only too happy to share ideas, give advice and help an online friend out!

Companionship is only one of the many benefits of an online community. How has it changed your life?

Getting things done one by one

When I started working as an Operations Manager, I had many years of experience as a SEO and as a developer, so the number of skills I had to learn were quite frightful and the transition was difficult, but I stuck with it and I think I’m quite good at being an Operations Manager. Along the way I learnt a lot and that’s what I’m going to try and share with you this evening.

  1. Stop looking at everything – It’s so common to sit and stare at a huge list of tasks, forcing yourself to feel overwhelmed and thus unmotivated. You know that feeling, the one where you just want to run and hide, of course you do. Well, unfortunately this isn’t an option most of the time.
  2. Plan – I tell you, coming from a development background, one thing I was rather bad at was planning (When I talk about planning, I an referring to putting down timelines, priorities and so forth). Having a plan is the secret to completing your tasks, without one you’re bound to either miss deadlines or miss details – both will result in problems.
  3. One by One – My secret to successfully getting through a lot of work is tackling one task at a time, always. If you jump around between tasks, you’re going to face several problems:
    • Exhaustion because your brain is going in and out of different “topics”.
    • Confusion, in most cases you’ll be doing different tasks, but most probably related tasks, it’s easy to get confused.
    • Time wasting, if you’re moving from task to task before completing tasks, you will find yourself wasting time on checking where you stand the whole time.
    • Anxiety – For me, this is the worst. If I don’t know where I stand or get lost in my tasks, I get anxious and when this happens, things go slowly downhill.
  4. Group – Grouping tasks is something that can honestly save you more time than you can imagine. It doesn’t result in confusion, but rather allows you to leverage results from one task to complete another. It’s a difficult one to explain, but it will become apart later in this post.
  5. Congratulate – I find it important to tell myself “well done”, when I complete a task, regardless of whether it’s task 1 on a list of 1000 tasks, or task 999; each time I completely something, congratulating myself makes me feel good and it motivates me to moving onto the next task. Congratulations can be anything, a cigarette break, a snack, a swim, a quick TV show; you need to find what works for you, the secret being that the event is short and doesn’t result in you completing losing focus. A lot of people find that putting a big line through a task on paper does the job for them ;)
  6. Track – Continually track where you stand, note your timelines, note your priorities and mark things off when they’re done. Being able to easily see where you stand will save you a lot of time – they key here is to be able to note where you stand with a quick look, we want to avoid the confusing of figuring out where you stand, as this is a huge time waster.

(I’m going for a cigarette now to congratulate myself for getting through part one of this post)

So, those are 6 points that came to mind whilst writing this and thinking about how I go about doing tasks when I have a huge list of them. I’m tired of reading articles which list things to watch out for, but never offer advice as to how to avoid them or what to do, so I’m going to see if I can put something together that you can learn and take with you, and hopefully try next time you’re feeling incredible pressure.

Take a piece of paper, and write down your tasks. I’ll do an example for you, which relates to me:

  • SEO Audit
  • Get kitten food
  • Blog Post
  • Cash Cheques
  • Get kitten food
  • Develop Admin Area for website
  • Update CV
  • Talk to John about Interface Design
  • Set up meeting
  • Watching ESA bass fishing show

Ok, so that’s 10 tasks that I think will serve as an example of what I’ve talked about thus far. With each task I ask myself a number of questions, for the sake of this exercise I’m going to not use the ones I ask myself, but rather give you some good examples:

  1. When is it due?
  2. Will I be in trouble at work if I miss the deadline?
  3. Will it bring me money?
  4. Will someone be hurt if I don’t do it immediately?
  5. Will I fail the course if it’s late?

Now, I use about 10 questions for each task and the importance of these questions is that they determine the priority of each task. You might think that you can just do it in your head, and you probably can if you only ask one or two questions, but the secret is to create a list of good questions that really allow you to determine priorities. If you only have a couple questions, you’ll find yourself struggling to prioritize one task over another. And yes, in time you’ll have the list in your head, but start with it on paper – trust me.

Here’s the list reformatted in order of priority based on the questions as well as the 5 points above. I’ve put explanations in brackets to give you some kind of idea as to why.

  • Set up meeting (Although setting up a meeting could be seen as less important as the SEO Audit or Development, it’s going to take a lot less time and once it’s set up, you can forget about it)
  • SEO Audit + Development (These items are part of my job, I need my job so I can get a salary every month. I have also grouped the two tasks together because they are related)
  • Kitten Food, Cash Cheques (these two tasks involve going out. If the cats don’t have food, they’ll not survive, so this is obviously very important. The idea here is to obviously determine whether this should be done before the other tasks based on when the kittens last ate, etc.)
  • Blog Post (I need to get a blog post up about an event happening on the weekend, if I don’t get the blog post up, I will lose out on traffic on my blog, but I won’t get fired, my kittens won’t starve and therefore it’s not a priority)
  • Talk to John (This task requires at least an hour of conversation, now the tricky here is to probably contact John at the same time you set up the meeting as they’re similar tasks and set up a time to talk to John, setting up a time allows you to plan around it.)
  • Update CV (I have a job, so ensuring that my CV is updated might be important, but it’s far less important than the others, so it can fall in at the end, in fact, it might be a good idea to do this after my TV show, because the show could be a great break from the work).
  • ESA Bass (This is something fun and definitely not as important as the others. However, taking breaks is essential and for your health, you might feel that this task should be slotted in a bit higher up between two big tasks)

Easiest thing to spot is that you now have 7 tasks and not 10 any more, because of the grouping. You also have a neat list of things in the order they should be. Tackle each one, one by one and only look at the list again when you complete a task, not during the task. I haven’t attached times to these tasks, but you should attached times, planning is all about timelines!

Something I haven’t included in the 6 points above, is Environment, it’s important to ensure that you’re in the right environment for the various tasks, but that’s a whole topic on its own.

What I’ve written above sounds obvious and perhaps it is, but I know from experience that I was someone who would have read this and thought to myself, “duh”, but only when I physically started writing things down, attaching priorities and timelines, rewarding myself and keeping track of what I was doing, did I start to learn about handling a great deal of tasks within a tight timeline.

I’m continually asked how I manage to do ask much as I can do, and it’s simply because I do what I’ve written above. It might take you an hour in the beginning to get your list ready, which you might think will waste time, but believe me, an hour in the beginning is better than a couple of hours of confusion or rush, later.

I hope this posts reaches a few of you who are struggling, and more importantly, I hope it helps you!

PS. I’m not spelling checking or rereading this post, because:

  1. I won’t lose my job if I don’t
  2. It won’t lose me money
  3. Nobody will be hurt (except those anal copywriters)
  4. I won’t fail a course

.. I’ve got more important things to do, like getting my kitties food!

Measuring your return on social media ventures

Knowing whether investing time into creating Facebook groups, Twitter accounts and so forth is going to give you a decent return. This video shows you how to set up KPIs (key performance indicators) when watching these three factors: volume, engagement and conversion.

The video is definitely worth the watch if you’re interested in using social media as a marketing tool.

Neat!

Don’t hire a professional to be your puppet

In 1994, I was 12, someone told me about Hypertext Markup Language (HTML) and it fascinated me immediately. Having done things like QBasic and other “DOS” style or command-line programming languages, this certainly seemed somewhat more exciting, and what caught my attention the most is that I was able to put something “out there” on the World Wide Web for the world to see – Gives me shivers just thinking back to this!

Now, 16 years later, I’m still writing HTML and still learning on a daily basis. Although I loved HTML, it wasn’t enough and I needed to learn other skills, such as understanding the web, user juries, quality assurance, the psychology behind design and so forth. Ok, so perhaps user journey or psychology behind design is more important for the designer and not the programmer, but in many cases, the programmer needs to understand this too. What I’m getting at here is simply the point that web designers and programmers need to understand user journeys and the other mentioned aspects of web design. Any designer will tell you that the user journey is the most important factor on a website. Any SEO will tell you that without a great user journey, you might be able to get traffic, but you won’t get conversions.

After 16 years of being experienced in this industry, studying in this industry and working in this industry, I’d like to think that when it comes to giving someone advice about a website, they’d take the advice. (When I talk of “someone”, I refer to someone whose profession is not web related). Every so often I give someone advice – For example: Let’s say a person approaches me wanting a website for their electric fence company. I put together a design and I show him, he asks for some changes, which is fair enough, but some of the changes he asks for are not good ones and I explain why I feel they aren’t good ones. He doesn’t take my advice (despite hiring me as a professional) and pushes me to make the changes. Now, this happens and it’s not the end of the world, but when the owner of the company comes to me a few months later to enquire as to why his website isn’t performing, I’ll simply refresh his memory.

Sticking with the same example, when I asked the man to come and install electric fencing on my property, I didn’t tell him to increase the voltage because I felt it would work better, why on earth would I, I’ve hired him for his skills, he knows what’s best, I must let him do his job. Let’s say I insist that he increases the voltage, it’ll be an embarrassing and painful call when I phone him up to tell him that the fence killed my cat, to which I’ll probably receive a “I’m sorry, but I told you so”.

At the end of the day, when you hire a professional, let the professional do his/her job.

In web design, professionals know what they’re doing, they understand colours, user juries, functionality and so forth. There’s a reason you hired the professional and it’s not so that you have a puppet to control, it’s so that you have someone who can guide you and provide you with a website that works – If you’re investing money into the website, don’t waste your money by trying to think that you know what you’re doing, more so than the professional, because you’ll fall short, I can almost guarantee it.