All posts in Networking

Top Gear Celebrate 10 Million Facebook Fans

It’s a good accomplishment to reach 10,000 fans, it’s an incredible accomplishment to reach 100,000 fans and then there are some brands which even reach 1,000,000 fans. It doesn’t stop there though, Top Gear has reached 10,000,000 fans and counting – what an achievement.

In celebration of reaching 10 million fans, Top Gear put together a video, take a watch:

I think the idea of creating celebration videos for goals being reached is excellent, not only does it encourage even more people to like your page, but it creates hype around your brand because of the achievement.

Have you reached 10,000 fans or more?

Geeky Fun: Timeline Movie Maker for Facebook

It’s time to have some fun with Facebook, you hear? Timeline Movie Maker is a collaboration between Facebook and marketing agency Definition6. It will only work if you’ve upgraded to the timeline profile.

Head over to the Timeline Movie Maker website and click on the Make Your Movie button. You’ll be required to grant the app permission to access your Facebook information, and here you also get to choose who sees activity from the application.

Click on the Ok, Use App button, grant Timeline Movie Maker permission to access posts in your News Feed and a box will pop up with a progress bar, putting the wheels in motion for making your personal Facebook movie.

You’ll see the app capturing your good side, finding memories and flying over your timeline. This just adds to the experience and makes waiting for the rendering of your movie that much more bearable.

Depending on how much information you have on your Timeline, this could take quite a while.

The result is a one minute movie that features highlights from your timeline. And it’s pretty fantastic. Once the movie has played, you can share it or replay it. You also have the option of changing the soundtrack to something more suitable and you can change the images in the movie with other images from your Timeline.

I think this is a fun little web app that takes you on a slightly nostalgic trip and is a pleasure to watch and tweak until you get the perfect Timeline movie.

Have you tried out Timeline Movie Maker? What do you think?

Serenade someone on Facebook with Heineken

Valentines Day is right around the corner, that’s right, February 14th, and Heineken are giving you the opportunity to serenade someone! The campaign, Serenade, is attached to a Facebook Application, which allows you to choose someone to serenade in a few easy steps.

Take a watch of the video:

Right, let’s serenade! Here’s what you’ll do:

1. Click through to the Serenade Your Date Facebook application.
2. Who you want to serenade.
3. Why you want to serenade them.
4. What you want to do with them.
5. Why you chose that person.

DONE! Wait, check this out: once the request has been sent to someone, you have to wait and see if they accept it! Haha, gota love that mechanism, the one little thing that will potentially make this campaign go nice and viral.

The question is: because it’s a leap year, are all the ladies going to serenade the men this time *wink*

Please note that this is a sponsored post.

FBI to build social media monitoring application

This comes as a bit of a scare – The FBI are looking for a team of developers who can build a heavyweight social media monitoring tool for them to they can keep an eye on what people are doing on social media sites such as Twitter, Facebook, MySpace and so forth.

Sure, there’s a lot of “bad” that happens on these sites, I’m sure you’ve all seen things before that you felt shouldn’t be there, but the things most of us see are probably not what the FBI is interested in, I’d imagine they’d want insight into potential terrorist attacks and actions of that magnitude. That said, I find myself asking whether this would be a good thing or a bad thing?

The FBI has announced that the following features should be available:

  • Provide an automated search and scrape capability of both social networking sites and open source news sites for breaking events, crisis, and threats that meet the search parameters/keywords defined by FBI SIOC.
  • Ability for user to create, define, and select parameters/key word requirements. Automated search of national news, local news, and social media networks. Examples include but are not limited to Fox News. CNN, MSNBC, Twitter, Facebook, etc.
  • Ability for user to create, define, and select radius search functions that can be searched independently or in combination with an identified key word search/parameter.
  • Provide automated filtering of data that has been searched and collected based on defined search parameters.
  • Provide instant notifications of breaking events, incidents, and emerging threats that have been vetted and meet the defined search parameters.
  • Ability to display alerts visually by geo-locating alerts onto a geospatial map. Displayed alerts should be prioritized (i.e. color coded) in accordance with FBI defined priorities.
  • Ability to clear alert or maintain alert until its final resolution to be determined by the FBI designated user.
  • Ability to save and archive the alerts.
  • Ability for user to instantly select desired national and local news feeds to monitor breaking events and emerging threats, scrape the vetted news and social media information.
  • Ability to immediately access geospatial maps with coding in addition to providing critical infrastructural layers. Preferred maps include but are not limited to Google Maps, Google 3D maps, ESRI, and Yahoo Maps.
  • Ability to create templates that will allow user to quickly summarize (i.e. who, what, when, where, and why) threats/incidents identified and alerted by the application with geo-coordinates included. Ability available to immediately ingest the information into the Spot Report for time-sensitive threats/incidents.
  • Ability for user to immediately disseminate the summarized threat or incident by either single alert notification or mass notification to the appropriate field office and FBI Executive Management.
  • Ability to capture and summarize the investigative efforts conducted by the Field Office for resolution of the incident.
  • Provide “Spot Report” folders to save and archive past reports.
  • Ability to support Field offices by region by pre-designated or established tabs that will mirror the basic functional capabilities as the main SIOC site.
  • Each tab should have the flexibility to make immediate changes to effectively support the mission requirements for a specific division.
  • Ability to instantly search and monitor key words and strings in all “publicly available” tweets across the Twitter Site and any other “publicly available” social networking?sites/forums (i.e. Facebook, MySpace, etc.).

That’s quite a hefty list, it’s going to be interesting to see if they can recruit a team of top-notch developers to get involved!

Good thing or bad thing?

Get more clicks on Twitter [infographic]

Here’s a good infographic for those of you who are interested in using Twitter as a marketing tool:

Got any tips? Share them in the comments.

BMW’s interactive projection mapping

I’m an Audi fan, but I can’t help but appreciate BMW’s social media ventures, especially their latest one that involves interactive projection mapping to catapult the new 1-series into the market.

The game tied into Facebook nicely, posting scores to a real-time Facebook leader board and sharing them with friends, thus creating the whole viral strategy.

Pretty awesome!

How To Get A Job Using LinkedIn

We usually use social media to hang out with friends and be social. Social media is also about networking, and getting to know new people. Social networking is also about making connections with people that we would not normally meet, but whom we share mutual interests with.

The most obvious place to start would be LinkedIn, the professional social network. It allows you to add professional and personal information to your profile, add your CV or resume, and lets you link your Twitter and Facebook profiles, which, if handled correctly, can be a good idea. It is important that you keep your professional information relevant, up to date and comprehensive. In fact, LinkedIn also has a recommendation feature, whereby you can ask your contacts to recommend you for a specific job you did. This contact can be an employer, a colleague or even a customer.

With LinkedIn, there are many ways of tackling your job search. The most obvious of these would be to go directly to the Jobs tab in the LinkedIn navigation bar, or the Jobs You May Be Interested box in the sidebar. These job recommendations are based on the keywords in the information that you’ve provided regarding your current and past work experience.

Another option would be to target specific companies that you would like to work with. You can search the company’s employees to see if you know someone within the company, or perhaps any mutual connections and request an introduction.

You could also choose to send an email to your LinkedIn network, informing them of your availability, but I would advise against this, as it could come across as spam. Remember, you want to keep your LinkedIn connections and grow your network to advance your career, not jeopardise it.

LinkedIn also has status updates. It would be a good idea to update often, as it shows that you are taking time to develop your professional networks. Keep your updates relevant to your industry and keep them professional.

It is also recommended that you join groups that are related to your career interests. Play an active role within those groups, take part in discussions and build relationships. Once you’ve built solid relationships, add those people to your contacts and grow your network.

LinkedIn also has a Questions and Answers section that can greatly work to your advantage. Look for questions that are relevant to your industry and answer as many of them as possible. By answering questions and helping people, you will come across as an expert, making it particularly attractive for potential employers to take a look at your profile and possibly contact you with a job offer.

LinkedIn is a particularly useful tool while searching for a job, but you should keep in mind that you should take some time in cleaning up and maintaining your online persona. Anyone can do a Google search of your name and most times it will return results from social networks like Facebook, Twitter and Google+.

Have you got any other tips for getting a job using LinkedIn? Tell us all about it in the comments below.

Social Media Explained

Just for a giggle:

Cadbury’s reach a million fans on Facebook

It’s always awesome to see brands reaping the benefits of social media and in this case it’s Cadbury’s that have reached a million fans on Facebook and are celebrating.

They’ve created a YouTube video as well as an infographic:

I love it, well done Cadbury’s!

Facebook introduces new applications for Timeline

Facebook Timeline has been around for a while now and I’ve noticed that most people have activated it and in general are enjoying it. Well, Facebook obviously wants to try and get more people using it and those who are using it, using it more and they’re trying to achieve this through adding some new applications into the mix:

Here are some of the applications they’ve added:

The whole idea behind these applications is to make your Timeline more interesting. To get started with some brand new Timeline applications or to learn a little more about what’s available, click here.

Here are some examples: