All posts in Publicity

Last night I covered a story around Durex SA and online reputation management and gave my opinion on the matter, this has been picked up since by thousands of online places and once such place was IOL, which covered the story and featured me.

Have a read:

Popular blogsite imod.co.za ran the following analysis after Durex’s Tweet: “I feel bad for Durex SA because I do see it as an honest mistake on their behalf, but they way in which they dealt with it was really not great; an immediate response apologising to FeministsSA might have controlled this situation a great deal better.

“I don’t excuse Durex SA at all as I think the Tweet was uncalled for, but as an honest mistake, if only they had someone who understood Online Reputation Management, they might have avoided this whole situation.”

The author, writing under the name of “Chris M” warned companies that social media campaigns could backfire.

“Think before you Tweet – Twitter is so accessible, from your mobile phone, from your laptop and even from some cars! It’s easy to just blurt out a Tweet without thinking; we’ve probably all done it, but why not be the person who doesn’t make the mistake and who thinks before tweeting, a lot of brand damage can be avoided,” the expert advised. – Cape Argus

You can read the entire article here.

Today I was given the opportunity to be interviewed on Stellenbosch’s number one radio station – mfm 92.6, by Ruenda.

The interview took place during the lunch show and was essentially a short piece on making a success through blogging. I was asked a few questions such as:

1. Why did I start blogging?
2. What were my expectations?
3. What blogs do I read?
4. Any advice to people?

It was a very relaxed show and I hope that the listeners learnt something or at least got a few links through the process that they can then later read.

Thanks mfm and Ruenda for having me on the show :)

I mentioned to a few people that I was invited to appear on the Let’s Chat…with Mel TV show and people have been asking me what’s going on.

Quite simply – I am no longer going to appear on the show; let me tell you why:

They wanted me to talk about a topic which is on a very beginner level and I was worried that it would not reflect what I do in the right light to the audience and not only that, but that I might not be able to explain it all in such simple terms, believe you me, the topic is very involved. The Weekend Argus, several weeks ago, did a story on me, more specifically about my blogging and how I make money online. This was fantastic exposure, however, it lead to around 150 emails from people asking me to help them start a blog; now you might ask what’s the problem with that? Well, the problem is that all these people are not willing to pay for the service/help and anyone who knows anything about blogging, and more importantly, setting one up and teaching someone how to use it, takes a huge amount of time. The problem with this is that I just don’t have the time to assist so many people – This would result in hours of work in the evenings when I should be relaxing and not sitting on my computer.

I guess what I’m getting at here is that sometimes we have to put the pride aside, I would have loved to get this ugly mug of mine on tele, but at the end of the day, I don’t think it would have been the right move for me and instead I recommended someone else who I felt could benefit from the exposure more than I could.

Look, I’m a little sad, I’ve been in magazines a few times and have been in the paper a couple times, television has been something I’ve wanted to do for quite some time, so I am hoping that the opportunity will come again, just more in-line with the way I was to be perceived.

Thanks to Let’s Chat…with Mel for offering me the opportunity, I am truly honoured and I hope that your show is a huge success!

With all this being said, I’d love to hear what your thoughts are, did I make a good decision or should I have just done it for the hell of it?

For those of you who are interested in my life, then you’ll probably be interested in reading two articles where I was interviewed.

The first one was on Izimvo, the voice of every South African. The idea behind Izimvo is a website which interviews South Africans giving us all the chance to learn a little more about the people we share our beautiful country with. Izimvo was started by two great chaps – Marc Forrest and Shaun Trennery. I was asked an assortment of questions, from personal to work, you can read it at the link below:

http://www.izimvo.com/christopher-mills/

The second interview I was involved with was on the Incredible Connection blog. The IC blog is one of IC’s ways to communicate with the public. Created by a friend of mine, Jason Bagley, it has really started to evolve nicely into something I hope he’s very proud of. My interview fell under the topic of The Gadget Geek Of The Week and you can read about me here:

http://www.incredibleblog.co.za/interviews/chris-mills/

Big thanks to Marc, Shaun and Jason for involving me in your initiatives, it’s greatly appreciated!