Gregory Pouy has kindly put together a slide show on the best digital campaigns of 2011, one of which is the Bing Jay-Z collab that I featured before this post. The list is incredible and if you’re into digital marketing then I highly recommend going through the 61 slides, there’s a huge amount of inspiration in this deck:
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Bing and Jay-Z marketing campaign
I’ve seen some incredible marketing campaigns over the years, but this has got to be one of the best ones I’ve seen to date. It’s not brand new, but it did happen during 2011, so it’s still current. This is a campaign that we can all learn from.
Take a watch of the video, it goes into detail – 11.7% increase in visits to Bing from this campaign, massive growth.
How do things go viral on the Internet? [infographic]
It’s a marketers dream to have something go viral; I’ve been there twice in my life and the feeling of seeing something you’ve done fly past the eyes of hundreds of thousands of users is quite incredible.
So, let’s take a look at this wonderful infographic that assists in showing us how content goes viral:
Click to enlarge
This is one of those infographic’s that really are worth having a read of as there’s plenty of information to pick up and use next time you’re trying to go viral.
Have you ever gone viral? Let us know in the comments!
Chase Sapphire Commercial 2011
I came across this advert whilst a YouTube Video was loading up and had a good laugh, it’s like that Google video on real life e-commerce, take a watch, you’ll see what I mean:
hahahahahaha
Brilliant marketing campaign by Skittles
I love great marketing and when big brands like Skittles and the likes take chances, they’re normally a huge success. This advert is a little Not Safe For Work (NSFW), and perhaps it might offend a few of you, so if you’re against anything sexual, please just skip over this.
I had a really great laugh, there’s no nudity though.
Have a watch:
Excellent WordPress plugin for getting more traffic!
If you’re interested in online marketing then I’m sure you’ve seen some of the top websites using systems where they give you things for free provided you tweet about something. In other words, if you send out a tweet for them, they’ll give you the download link. If you haven’t heard about this, take my word for it, it’s hugely popular.
The good news is that a plugin has been created for WordPress called Tweet and Get it! which does exactly this.
Once you’ve downloaded the plugin, extract it, upload it to your server and activate it. From here you can create your buttons and then use short codes to add the functionality to your blog posts, pages and/or widgets.
This is truly one of the most powerful online marketing methods that professionals have been exploiting and now you have the chance too.
If you’re keen to give it a go, click here to download it!
Brilliant BMW MPowered Advert
These days I use PVR, almost all the time, so I don’t see many adverts and the main reason is because most adverts are absolutely stupid. Let’s face it, when last did you see an advert that was really good on television? I hear nothing.
But, every now and then a fantastic advert is launched, perhaps it’s an advert by Samsung, perhaps it’s one by Peugot, or perhaps it’s one by BMW..
Check it:
What makes us follow big brands?
People follow brands, it’s just part of life and anyone who says they don’t, probably just hasn’t realized it. From the clothes we wear to the food we eat to the inspiration we seek, big brands so very often set the standards and we’re inclined to try and follow – it’s human nature.
So, the interesting question is, what makes us want to follow these big brands? Marketers will have analysed this on many occasions and I’ve come across an excellent infographic from GetSatisfaction, which gives us some great insight.
Take a look:
Click to view infographic!
How much are big brands spending on online advertising?
We do love a good infographic here at iMod don’t we? Well, this one I think is good because everyone knows that online advertising has grown in leaps and bounds, but sometimes it’s hard to know just how much some of the brands are actually spending, and I think this might shock you a bit.
Does your company spend a lot of money on online advertising? If so, why not share with us how you go about deciding what to spend and what return on investment you’re getting? You don’t have to be specific obviously :)
Take a look:
Click to view infographic
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