All posts in Make Money

Cashing in on some online marketing

It wasn’t too long ago that I asked how many people were still doing Adsense stuff and other affiliate marketing – The response was decent, but far less than I expected, seems that a lot of people have stopped with it, which I guess is a good thing for those of us who are still in the mix.

Here’s my latest collection:

adsense-heavy

(Sorry about the small size. I caught 2 people trying to perform illegal operations with details on a cheque from a previous post)

Not shabby!

I <3 Online Marketing.

If you’re interested in making money online and search engine stuff, join my forum and come chat!

Win R1000 and a financial facelift!

July is National Savings month and, in an attempt to increase awareness, Justmoney.co.za is asking users to send in their best money saving tips in order to a stand a chance to R1000 and a financial facelift.

A FAIS qualified consultant will assess one lucky winner’s finances and advise them on any number of actions on how best to tackle their money matters.

Whether it is debt trouble or saving options that is the issue, Justmoney’s FAIS qualified financial consultant will help the winner get a brand new perspective on their personal finances. The winner will also receive R1000 in cash or R2000 if they share the competition with friends.

Fern Simmons, Justmoney.co.za’s FAIS qualified financial consultant is very excited about the prospect.

“I am excited in providing assistance to the winner of the Justmoney Financial Makeover. My intention is to enhance financial awareness which will assist in identifying cost saving habits of day to day transactions,” Simmons said.

With the assessment of the four financial quadrants we will offer solutions which will support your financial needs,” she added.

The competition will run from 15 July until 15 August and in order to be entered into the draw, users need to send their one best money saving tip to the Justmoney team via the competition page.

The best tips will be published on the site and the winner will be chosen by Justmoney.co.za FAIS qualified financial consultant.

Entrants can also follow Justmoney on Twitter in order to interact with the team and keep up to date with the competition.

Chris M: To hear about more competitions, be sure to follow me on Twitter.

Who’s still playing with Adsense?

I must admit, I don’t hear many people talking about Adsense these days and I’m wondering if a lot of people have stopped? I blogged quite a while ago about Adsense being a risky basket to put all your eggs in and I still stand by that point, but I never said you should completely stop, I certainly didn’t and I’m still enjoying my monthly cheque.

adsense-cheques

So, who else is still Adsense’ing?

Easy advert management for WordPress

Advertising Manager is a WordPress plugin that will manage and rotate your Google Adsense and other ads on your WordPress blog. It automatically recognises many ad networks including Google Adsense, AdBrite, Adify, AdGridWork, Adpinion, Adroll, Chitika, Commission Junction, CrispAds, OpenX, ShoppingAds, Yahoo!PN, and WidgetBucks. Other ad networks can be used as well.

Here are the features:

  • The most popular ad plugin for WordPress, with new features coming every single month
  • Simple way to import all of your ads
  • Widget can be used to place ads in the sidebar
  • Put ads in your blog posts with the click of a button
  • Ads can be placed in your templates with a single PHP function
  • Ad limitations by author, category, tag, page type, and much more
  • Auto-recognition for 15 of the most popular ad networks, so you can manage these ads in your WordPress blog rather than going to each website.

Here are some screenies:

Quite a good list there if you ask me. Managing your advertising is incredibly important and knowing that you have a system (plugin) that works well is incredibly important.

You can download this plugin here.

AdGator 2 has arrived

For those of you who are like me and love making money online by running a blog, then you’ll have heard of AdGator and you probably use them. Well, version 2 has just been released and you’re required to make some changes.

This move now affects you directly in that you need to log in to our new platform and get new Ad codes for your blog. From now until Friday 5 March 2010 we will be serving all the Adgator campaigns on both our old and new platform but after this date your old code will no longer work so please get the new code up and running as soon as possible.

The new version of Adgator can be found at http://new.adgator.co.za and you can get your new ad code by visiting this link. Your log in details are still identical to the old system so head on over and check it all out.

Changes on the new platform

What’s important to highlight here is that no new user functionality has been added to this new version. This new version is a major revision to our backend which now allows us to serve ads on an enterprise ad serving system and we’re now perfectly positioned to add new functionality in the future.

We have lots of new functionality that will be added in the coming weeks as well as a new revenue stream for you guys but we had to get this completed first.

All blogs on this new version of Adgator will also be serving Addynamo ads so everyone on the network has double the chance of making money and all of your inventory is now monetised.

The final big change happening is that shortly after 5 March we will be re-opening Adgator for new blogs. There is a little twist to this but we’re now able to scale Adgator and allow as many blogs as needed.

Billing has been removed from the old system

If you login to the old version of Adgator you’ll notice that the “Money” section has disappeared. All earnings will now be processed on new.adgator.co.za so you’ll have to log in there to generate an invoice and to check your monthly earnings.

Consolidation of your earnings

At the end of February we will consolidate both your earnings off the old and new system into your statement page over here. Then, when we switch over to the new system after 5 March, we’ll process a final run of earnings from the old system again. This means that any money made off the old system will be added to your statement when we do the final shutdown. You won’t lose a cent – we promise!

That’s it for now. We’ll post again with more info at a later stage but for now this should get you going. If you have any problems please pop us a mail at ops@afrigator.com and we’ll try assist you along the way. Head on over now to http://new.adgator.co.za and get that new code on your blog!

Next generation of ad serving technology for online publishers

Google today announced their latest “thing” for online publishers, doubleclick for publishers.

The new DoubleClick for Publishers (DFP) from Google is a platform that helps you more effectively sell, manage, deliver and track both directly and indirectly sold advertising campaigns across your website. Whether you need help serving your first ad or maximizing returns from a global media business, the new DFP introduces many innovations designed to help fuel your growth.

doubleclick for publishers logo

You are able to choose two options:

  1. Small business publishers – Get started today with our easy-to-use, yet powerful ad management solution designed to meet the needs of growing publishers, more
  2. Publishers – Put the next generation of ad serving technology to work for you. Take advantage of better tools for driving direct sales revenue and new ways to maximize yield on non-guaranteed inventory, more

For the past few years, Google has been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.

For major online publishers — including social networks and online communities, entertainment sites, e-commerce sites and news sites — managing, delivering and measuring the performance of ads on their websites can be a hugely complicated process. A publisher’s ability to manage this process can have a significant impact on how much money they make from their online content.

Imagine you’re a major online publisher with a popular global surfing website and an ad sales team. Every second of every day, you have difficult decisions about what ads to show and how to measure their relative performance. For example:

  • In the same ad space, a surfboard wax advertiser may want to run a static image ad for your Australian readers, while an airline offering flights to Hawaii may want to run an expandable interactive ad for your American readers.
  • A fast-food restaurant wants to run their burger ads before noon and their pizza ads in the afternoon.
  • You’ve sold 10 different surfboard makers a million ad slots at slightly different prices; now you have to allocate them across your various webpages to fulfill all these orders over the next two weeks.
  • One of your surfing tournament reviews is linked to by a popular news site and you have a surge in traffic. Your sales team couldn’t predict this, so you’re potentially left without any ads for thousands of readers. You want to fill this ad space by selling it via an ad network which has ads available.

Read More..

Make money with your blog in South Africa

As most of you know, I’ve spent years working on various strategies for making money online with your blog. Why keep it all at an International level, let’s bring it to South Africa and learn how to make money online in South Africa.

Justin gave a presentation at a seminar yesterday, one which I regretfully didn’t attend, and in his presentation he presents several ways to make money online, or at least, gives you an idea where to go:

I’m not going to go into too much detail, because I’ll probably do another post about the seminar and in that post I’ll try break things down a little more for all of you :)

AdGator, AD:Dynamo, Adsense day night switching

I’ve been testing out some new tricks with AD:Dynamo (AdGator) and Adsense, trying to maximize the revenue from each stream.

I’ve found some interesting things along the way, let me share them:

  • AdGator targets South African traffic mostly, which means that impressions (AdGator) and clicks (AD:Dynamo) usually happen during office hours in South Africa, say 7am – 7pm
  • Adsense adverts are usually clicked by people from the US (I did some pretty advanced tracking to figure this one out). Clicks are obviously not limited to US traffic, but that’s the trend I picked up on. Because of their time difference, it’s usually night time in South Africa when they are active.

Right, so what we can deduce from this is that it’s best to run Adsense during 7pm and 7am, and AdGator/AD:Dynamo during 7am – 7pm: This is obviously South African time. Something to remember here is that you obviously need to monitor your traffic, use Analytics and see where most of your traffic is coming from, if it’s mostly South Africa and the UK, then this strategy won’t work and it would be best to actually display Adsense for visitors arriving from countries outside of South Africa and AdGator for South African visitors, you can do this with some PHP code that tests their IP adress.

Back to the US / South Africa scenario, for this you’ll need to use some PHP code that checks the date/time and shows the corresponding code for either AdGator, during the day, or Adsense during the night.

It’s quite a simple set up and it will result in your revenue increasing, I have no doubt about that. I’m surprised that there isn’t an advertising plugin, for WordPress as an example, which allows you to specify times of the day to show adverts, rather than the current offering of just which dates to show adverts.

Making money online is so much more than just placing adverts on your website, there’s a science and an art behind it – trust me, I know!

Anyway, just wanted to share that tip with my fellow publishers, hope you can earn a little extra with this trick!

10 Steps to drawing up a budget and sticking to it!

Yesterday, in part 1, we covered the basics in planning your financial freedom, and now it’s time to get a little more involved and look at drawing up a budget and then how to go about sticking to that budget!

You might need to read this more than once, it’s long, but it’s critical information, so perhaps make yourself some coffee, I’ll wait for you, and then we can get started …

When wanting to draw up a budget, there are essentially two main categories that one looks at: income and expenses. The idea behind a budget is to have a plan every month of what your income is and what your expenses are, and then make sure that expenses are less than income (I know this sounds a bit simplistic, but you’d be amazed at how some people struggle with the concept).

Generally, you would start with income, and then work out your expenses based on that. This is because, for most people, their income is defined and they have a fair idea of how much it will be for the month. For the entrepreneurs among you, it is quite possible to define your expenses first, and then set about earning the income required, but that’s an approach to write about another day!

So, here’s a step by step approach to drawing up a budget:

1. Pull out a piece of paper, and write down your income at the top of the page.

This is what you bring in every month, and what you spend has to come to less than this amount. If it doesn’t, you’re living in debt, and heading for bankruptcy down the line.

2. Underneath that, write down your monthly expenses.

Don’t write down any actual numbers yet, just take 10-15 minutes thinking of everything that you would spend money on in a month, and putting them down on the paper.

3. Categorise your expenses

This is an important step, and will help you decide when faced with decisions on what to spend your money on. Next to each expense written down in step 2, write down which of the following categories the expense falls into:

  • Basic human needs (what you need to physically survive – shelter, food, water, rest, etc.)
  • Basic ‘societal’ needs (what you would be paying for if you live in the real world – car/transport, fuel, insurance, retirement contributions, tax, electricity, basic clothes and toiletries, etc.)
  • Nice-to-haves (what makes life worth living or creates some sense of balance – basic entertainment, eating out, smart clothes, etc.)
  • Luxuries (always nice, and always a treat, but can easily live without them – expensive gadgets and accessories, holidays, luxury clothes, extra entertainment, expensive cars, etc.)

4. Put down your ideal spending allocations

In a perfect world, this is how your income would be split. This will vary from person to person, but there are basic guidelines which are generally regarded as prudent. For example, spending more than 25-30% of your income on accommodation (rent/mortgage payments) could be seen as excessive. Likewise, spending more than 20-25% of your income on car payments or transport is not smart either, if you can help it. In my mind (and this is just my opinion) my ideal after-tax allocations would look something like this, in this order:

  • Savings/retirement contributions: 10-20%
  • Accommodation: 15-25%
  • Food: 10-15%
  • Transport: 10-20%
  • Insurance/utilities: 10-20%
  • Entertainment: 5-10%
  • Other nice-to-haves: 5-10%
  • Luxuries: 5-10%

5. Now write down what you ACTUALLY spend

This can be a difficult one, as you may not have an exact idea of what you spend month-to-month. To get a firm idea, carry a small notebook with you at all times, and write down everything you spend on a day-to-day basis. When I say everything, I mean EVERYTHING – from the groceries, to fuel for your car, to those drinks you had with your friends, to your morning coffee, to the small change you put in that charity box. Another way to achieve this is to keep the slips every time you spend money on something – still keep the notebook, but just for those things you don’t get slips for. Then, after doing this for a month, go through your bank statement and add all of your monthly expenses (such as loan repayments, insurance, pension deductions, etc.) to this list.

6. Compare what you actually spend to your ideal spending allocations

I’m sure you’ll be unpleasantly surprised! Identify how much of your income is being spent on nice-to-haves and luxuries. If you’re battling to pay your rent, but you’ve gone out with your friends twice a week, you’ve got your priorities wrong. Or if you have no provision for savings and retirement, but you’re driving the latest model car, you’re also setting yourself up for a problem. Have a long, hard look at the differences between what you should be allocating your money to and what you actually do.

7. Put savings into your budget

If you’re not putting aside any money for savings, for a rainy day, or for your retirement, the best time to start is now. Today. You’ll notice that in my budget breakdown, it’s the first item on the list. I believe firmly in paying myself first – I’m essentially making provision for my future before I spend a cent on anything else. As fit and healthy as you feel today, you won’t always be able to work, and you’ll need an income to live off of when you can’t. The alternatives are working forever, sponging off your family, or living off the state – none of which are terribly appealing.

8. Write down what your goals are

Once you’ve written up a budget (see the next step), you’re going to need a reason to stick to it. Many people draw up budgets, but fail to stick to them, and quickly fall back into their old ways. To stick to your budget, you need to have a goal – a reason for wanting to do it. It could be anything: you want to start providing for retirement; you want to pay off your debt; you want to stop the sleepless nights worrying about your finances; you want to save up for that amazing holiday/car/TV/mail-order bride. Whatever your goal is, write it (or as many as there are) down on the paper with your budget. Every time you start to feel despondent or restricted, pull out that piece of paper, and remind yourself of why you’re doing it. Picture yourself enjoying the rewards of your discipline (cruising down the coast in a convertible in your retirement, or watching a movie on your massive flat-screen a year from now), and you’ll bring yourself back in line.

9. Now write down what your budget will be from now on

You’ve had a look at what you spend your money, and where you should spend less. Now write up a budget that’s realistic, is in line with your goals, and applies your income to your basic needs first, steadily escalating up to nice-to-haves and luxuries if there is any money left over. Take your time, you don’t need to rush it. Chat to your family, friends, and colleagues, and ask them whether they have one, what criteria they use, and how it’s working for them. Ultimately, you want to have a solid idea of what you make every month, what you should be spending, and what’s left over. Then relax and give yourself a pat on the back, safe in the knowledge that you’ve taken some more control over your finances!

10. Check and update it regularly

As your circumstances change, so will your budget. Commit to checking your budget regularly, and comparing it to your current spending levels. It’s a flexible tool, and can be updated whenever the need arises. Personally, I go back to mine every 6 months, but how often you do it is up to you…

Good luck!

As you know, this 3 part series is written by Gareth, if you’re interested in learning more about your personal finance, you can get hold of Gareth on www.goodadvice.co.za by filling out his contact form.

Finance Coach – Part 1

Welcome to Part 1 of the Finance Coach series; a good friend of mine, Gareth, has agreed to write a 3 part series on looking after your money and I’m really hoping that you’ll all learn from it and hopefully use his services to learn ever more – I know I will be.

Let’s get right to it shall we?

It’s a new year; we all somehow made it through January; and after last year, you’ve decided that you need to get a handle on your finances. But it seems like such a mountainous task – where do you start?

The way to approach something like is best done in three parts: In the first part, you need to define where you want to be. The second part entails defining where you are now. The final part then looks at the actions needed to get from here to there. Today’s post will focus on parts one and two above, with the posts that follow concentrating on part three…

So, where do you want to be? With personal finances, this can mean different things to different people. Some will just look at how much they make; some at how much they spend; some at how much they save; others at how much they’re worth. Personally, the metric that I recommend is that of net worth. This is ultimately the one that matters in the end, as this dictates how much we’re going to be able to live off of when we retire or can no longer work any more (and those don’t always happen at the same time, by the way). So start here, and define where you want to be later on in life. Where will you live? How much passive/annuity income would you like to have? How old will you be? What will your health be like? What expenses will you have? Do you want to travel? Will you want to carry on working in some way? The permutations here are infinite, and you need to take into account factors such as inflation, the expected growth rate of your money, children, medical bills growing, etc. The point is, though, to just do it. Sit down, on your own or with your partner, or with an advisor, and ask yourself the hard questions. You might be shocked at how much you’re going to need to live off – and, tied to that, how much you’re going to have to have saved up to create that income. But rather do that exercise now. The sooner you know, the better, as it then gives you the impetus you need to get your financial house in order.

Right. Got that done? Now let’s look at where you are now. We’ll do this by getting an idea of your current net worth. Take a piece of paper, draw a line down the middle, and date it. On the one side, list all of your ‘assets’ and their approximate values; and on the other, list all of your ‘liabilities’. Your ‘assets’ are basically everything you own, or are entitled to receive – think your house, car, investments, pension fund, bank balances, loose possessions, etc. Your ‘liabilities’ consist of everything that you owe – think mortage bond, car finance, credit card balances, store card balances, student loan, etc. Once you have a running total on each side, subtract the liabilities from the assets, and you have an approximation of your net worth. This is not an exact science, but it should give you a decent idea of where you stand financially, and could either be a pleasant surprise or a wake-up call. Do this exercise reasonably often (I do it every six months), and you can track your progress as you move through life.

Having done these two exercises, give yourself a pat on the back. You’re well ahead of the majority of the population, who have no idea what their financial position is. The next step from here is to look at how we’re going to get from A to B, and we’ll start that in the next instalment, by looking at how to set up (and stick to) a budget…

Looking after your money is incredibly important, the smallest changes can result in such a positive future, I know I’ve spent a lot of time refining everything and it’s worked for me. I asked for help along the way, don’t be scared to, you’ll only be fooling yourself.

Best place to contact Gareth is via his website, which is http://www.goodadvice.co.za – He’s got some great articles and a contact form that you can use to pop him an email.