To showcase their commitment to delivering faster and hotter than ever, Mr Delivery today unveiled their new manifesto, pledging better service delivery, to the public at the Jan van Riebeeck High School voting station in Gardens, Cape Town where they handed out pizza to voters’ queuing outside
Armed with posters, placards, an election manifesto and pizzas from one of their contracted restaurants, Directors David Chait and Alon Rom along with a team of campaigners pledged to deliver, as promised, faster and hotter than ever.
Playing the part of the consummate politician, Chait said, “We at Mr Delivery promise better service delivery for all and the municipal elections are a great opportunity for Mr Delivery to unveil its manifesto to improve its services to the public in a light hearted manner.”
The Mr Delivery Party showcased at the event is an interactive social media competition where people stand a chance to win a party for themselves and 9 friends at a cost of R10 000 sponsored by Mr Delivery. To enter the competition, go to http://www.facebook.com/MrDeliverySA.
Under the guidance of entrepreneurial duo Chait and Rom, key positive changes have taken place to improve the core service of delivering hot food to its loyal customers. These changes bring with them many improvements, both in business strategy and service delivery, setting the pace for a faster, more evolved and more efficient Mr Delivery.
A key part of the campaign included the very public ‘firing’ of the long time chef in the company’s logo to herald the change in ownership and the focus on customer service delivery. Mr Delivery is now using new Acutemp disc technology to ensure hotter deliveries.
“We are going to really engage with our customers and add more value and services. Customers can look forward to some new exciting initiatives and rewards in 2011 as well as a new look for the brand,” says Rom.
Mr Delivery is looking to expand its service offering beyond food delivery and offer the ultimate experience in bringing the last mile to your door.
Chait, previous owner of Vida e Caffe and Rikkis Taxis, explains that today’s fun event at the polling station was to ensure these changes are effectively communicated to customers and the public.
“There are exciting times ahead for Mr Delivery as we usher in a new era of change to meet the needs of our customers. We are introducing innovation and fresh new ideas to deliver the best possible service to the public”, said Chait.
The election campaign is part of the brand’s ongoing marketing exercise to make people aware of Mr Delivery’s commitment to great service delivery and to maintain their position as the largest home delivery service in South Africa.
From their humble beginnings in Sea Point, Cape Town in 1992, Mr Delivery pioneered and revolutionised the restaurant food delivery service and currently makes between 80 000 and 100 000 deliveries monthly in 48 locations across South Africa. Mr Delivery has grown to deliver food from over 1 600 individual restaurants to more than 1.2 million loyal customers.
You might remember the photographs I shared when I received Chef’s CMMA complaint and plea:
- http://www.twitpic.com/44y17m
- http://www.twitpic.com/44y0en
- http://www.twitpic.com/44xzw9
Awesome campaign all in all, thoroughly enjoyed being part of it!
Here are the new logos:
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