kulula have always had that cheeky, naughty personality and are the airline equivalent of Nando’s., especially with regards to their adverts.
Although kulula are not an Official Sponsor of the Soccer World Cup, this has not stopped them from getting in on the act, and has generated some fantastic publicity for them. The publicity is mainly due to Fifa’s over reaction to their adverts. Here are some of their adverts that have got under Fifa’s skin:
These adverts really got Fifa steaming and they came down pretty hard on kulula. As a result kulula decided to poke some fun and Fifa and said that they had registered the sky as a trademark. Not all of the sky, just the sky between 10 thousand and 33 thousand feet. So if anyone, including Fifa showed a picture that had some sky in it, they were in contravention of the trademark.
kulula then came out with this beauty below:
Apparently they have been inundated with requests from people pretending to be Mr Blatter.
Finally, after yesterday’s poor outcome for Bafana Bafana kulula are giving all passengers flying today free tissues that look like this:
I don’t fly, but Kulula is seriously turning into one of my favorite brands. Love that tissue!
Haha, ye, they do some great adverts, much like Nando’s :)
Go for it Kulula! I love your humour.
Between Kulula and Nando’s, we certainly get some excellent advertising!