What is Pubsubhubbub?
If you spend a fair amount of time online following the news, you’ll probably have heard about this weird word, “Pubsubhubbub“. One of the strangest words I’d ever heard and I think most people don’t know much about it, so let’s have a look:
Wikipedia defines it: PubSubHubbub is an open protocol for distributed Publish/subscribe communication on the internet. The protocol extends the Atom and RSS protocols for data feeds. The main purpose is to provide near-instant notifications of change updates, which would improve on the typical situation where a client periodically polls the feed server at some arbitrary interval.
What this means is that content is being syndicated as close to real-time as possible aposed to the usual delay.
Pubsubhubbub is a Google initiative, which appears to be cropping up all over the Internet. Google Reader has gone real-time, Wordpress have adopted Pubsubhubbub technology and an assortment of other companies are starting to use it.
Here’s a video to help you understand:
I think we’ll be hearing a lot of hubhub over the next few months to come!
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Christopher is the founder of iMod - Most of his time is spent building websites and pushing the limits with Search Engine Optimization. You can follow him on Twitter @ChristopherM
Chris M has written: 4759 posts.
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