The renewed value of branding

Another Whiteboard Friday is upon us, thanks to SEOmoz; this week we’re looking at a topic related to Branding; now, a lot of people argue that branding doesn’t have anything to do with SEO, directly it doesn’t, but indirectly it does. I don’t see SEO as merely driving traffic from one place to another, but rather driving traffic from one place to another to perform a specific task and in order to increase the chances of having a task done, branding/design plays a big role.

Have a watch:

Christopher is the founder of iMod - Most of his time is spent building websites and pushing the limits with Search Engine Optimization. You can follow him on Twitter @ChristopherM

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