With the holiday season still in full force, there are hundreds of people on the roads, driving under the influence is not an option!
You’ve all heard of the “designated driver” haven’t you? Well, if not, that’s the cool bloke who stays sober and offers to drive everyone home after the party, he’s the real hero at the end of the day!
This festive season Castle Lager, the beer that brings friends together, is making sure that friends look out for each other. If you’re that guy or girl you could win free cab rides for a YEAR.
“Every team needs a hero” is the core idea behind the Castle Lager “Designated Driver” campaign, which is aimed at promoting responsible drink driving over the festive period.
Castle Lager has partnered with taxi service, SACAB, to promote responsible behaviour. The promotion will run at 80 venues around the country until the end of December 2009. Consumers will be encouraged to nominate themselves as designated drivers for the night to Castle Lager promoters at the various venues. Willing participants will undergo a breathalyser test when they register and another one towards the end of the evening before they go home. To encourage minimal alcohol intake during the promotion, each designated driver will be given free soft drinks. If designated drivers are below the legal limit by the end of the evening, they will be entered into a lucky draw. Each week four designated drivers will stand a chance of winning a year’s free cab rides from SACAB.
I couldn’t think of anything worse than driving home from a club and losing a friend in an accident due to the driver being under the influence, what a anti-climix and life destroying thought!
You can also check out http://www.castledd.mobi from your phone to call a cab directly, check out the promo calendar and download SACAB biz card to your phone!
