Getting your website to rank high in search engines is critical these days if you’re hoping to attract organic traffic. Knowing what factors get taken into account in order to rank high is critical and although the list keeps changing, here’s an accurate list of the current factors that influence your pages rank:

• Number of inbound links – The trust factor of your website and growth of natural relevant links over time.
• On-page content – Good, user focused quality website content.
• Meta tags – Well crafted and relevant Title tags, etc.
• Page authority of each page – Also known as Google Pagerank (although not as important these days).
• Alt tags – Image tags that help the user experience on each page of a website.
• Anchor text – The anchor text used on all inbound and internal linking to a website.
• Age of a Domain – How old a domain happens to be, this is part of the trust factor or domain/website authority.
• Code to Text Ratio – How much code is contained on the page in relation to the amount of relevant content on each page.
• H1 and H2 tags – Headlines of well written optimized tags

I tell you, it seems like an obvious list, but open up your website’s code and have a careful look and I can almost gaurentee that there is something you’ll be able to improve on when comparing against this list.

I can think of a number of other factors outside of this list, but these ones are definitely a good starting point.