Great example of Twitter attracting new business
I must admit, I’m not the biggest Twitter pusher, in fact, I’ve had some fairly heated conversations about how I don’t think Twitter is useful from a ROI point of view. I have seen a few successful cases, but they’re far and few between.
Today I spotted a tweet by a friend of mine, who was looking for a bank that would like his business..
The minute I saw the tweet go out, I decided to watch closely and see if any of the banks would responde, and sure enough, the best bank, my bank, FNB did..
It would appear that @Rbjacobs is the person to follow if you’re an FNB banker and need assistance:
Just brilliant if you ask me, that’s money well spent by FNB!
If more companies realise that hiring a blogger or a social media person is critical, the world of the web will expand even more! I also like the fact that this also involves job creation.
Am I following @Rbjacobs now? Of course! Conversion [tick]
Christopher is the founder of iMod - Most of his time is spent building websites and pushing the limits with Search Engine Optimization. You can follow him on Twitter @ChristopherM
Chris M has written: 4147 posts.
Oct 15th, 2009 at 7:54 pm
Yeah Chris I had my doubts about twitter for a while but nevertheless explored it in any case. A few weeks ago i send out a tweet promoting Cape Town accommodation. The result: 65 person tour group from Germany booking accommodation for 7 days in Cape Town. Of course i’m ecstatic!
I became a twitter fan instantly, the secret is to provide useful relevant information and now and again send out a link.
Oct 15th, 2009 at 10:09 pm
Ye, providing useful targeted information is incredibly important. I must admit, it would take a lot for me to pitch Twitter during a business meeting still!
Well done on the big fish :)
Oct 15th, 2009 at 11:03 pm
I agree with you Chris but for a new venture / small startup it’s pretty easy to gain traffic / untraditional exposure. When i started using twitter i was pretty sure i’m wasting my time but with seo becoming harder and harder it’s an almost temporarily quick fix. It get’s you going faster than the old days but of course it doesn’t provide sustainability, that comes with hard work and persistence exactly what you did and are still doing with imod.
Oct 16th, 2009 at 10:24 am
Absolutely, it’s a channel/stream that shouldn’t be overlooked, I would definitely say keep it in the mix as an option seeing that so many people are using it, I just wouldn’t put as much effort into it – I guess that’s more accurate.
SEO is tricky and the competition is big – I work as an SEO for a number of accommodation websites and it’s one of the hardest niches to get good SERP traction, so what you’ve said about using another channel/stream is a good idea if you can’t get someone in to do the SEO :)
Oct 16th, 2009 at 12:10 pm
I have to say FNB are doing really well. They address everyday Banking needs. Beyond that they are up to date with the current trends and youth market needs.
Oct 16th, 2009 at 2:15 pm
Agreed, I’m proud to be banking with them!