SEO – Keep up to date with Google’s movements, 2 new SERP changes

Google has just released 2 improvements to the current search engine results page (SERP).

1. More and better search refinements – This is a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

serp-change

2. Longer Snippets – The snippet refers to the meta description, which is the paragraph under the title or result. This means that you will find your information quicker. SEOs – make sure you look into this, you can score bigger by changing your description tag!

google-longer-description-tag

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Christopher is the founder of iMod - Most of his time is spent building websites and pushing the limits with Search Engine Optimization. You can follow him on Twitter @ChristopherM

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