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	<title>Comments on: The truth behind verticals when it comes to advertising</title>
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	<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/</link>
	<description>Cape Town blog by Chris M</description>
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		<title>By: Chris M</title>
		<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15989</link>
		<dc:creator>Chris M</dc:creator>
		<pubDate>Sun, 25 Jan 2009 23:15:06 +0000</pubDate>
		<guid isPermaLink="false">http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15989</guid>
		<description>I took a look, well done.

I&#039;m curious about Kalahari, what website are you displaying Kalahari links on? I wouldn&#039;t mind giving it a go myself :)

I&#039;ve tried Amazon before, but didn&#039;t have too much luck, then again, Kalahari is more local than Amazon and a lot of my traffic is local..</description>
		<content:encoded><![CDATA[<p>I took a look, well done.</p>
<p>I&#8217;m curious about Kalahari, what website are you displaying Kalahari links on? I wouldn&#8217;t mind giving it a go myself :)</p>
<p>I&#8217;ve tried Amazon before, but didn&#8217;t have too much luck, then again, Kalahari is more local than Amazon and a lot of my traffic is local..</p>
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		<title>By: griff</title>
		<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15984</link>
		<dc:creator>griff</dc:creator>
		<pubDate>Sun, 25 Jan 2009 13:44:14 +0000</pubDate>
		<guid isPermaLink="false">http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15984</guid>
		<description>Hi, I made some money from AdGator as well so far. Check the real stats and a breakdown with some screen shots on the link I provided. It doesn&#039;t quite work as they they advertise it.</description>
		<content:encoded><![CDATA[<p>Hi, I made some money from AdGator as well so far. Check the real stats and a breakdown with some screen shots on the link I provided. It doesn&#8217;t quite work as they they advertise it.</p>
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		<title>By: Chris M</title>
		<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15650</link>
		<dc:creator>Chris M</dc:creator>
		<pubDate>Sun, 18 Jan 2009 11:34:39 +0000</pubDate>
		<guid isPermaLink="false">http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15650</guid>
		<description>@Justin - This is fantastic, EXACTLY the information all the AdGator users need to know. I would think about writing a part 2 of your latest post on the blog, just put it all out there.

25% is a hell of a lot better and if each advertiser is choosing 3 verticals, that&#039;s 75% which is golden.

Thanks, once again, for heading on over and clearing everything up - it&#039;s often the support and understand that sells a product effectively.

Can&#039;s wait to see the new advertisers rolling out :)</description>
		<content:encoded><![CDATA[<p>@Justin &#8211; This is fantastic, EXACTLY the information all the AdGator users need to know. I would think about writing a part 2 of your latest post on the blog, just put it all out there.</p>
<p>25% is a hell of a lot better and if each advertiser is choosing 3 verticals, that&#8217;s 75% which is golden.</p>
<p>Thanks, once again, for heading on over and clearing everything up &#8211; it&#8217;s often the support and understand that sells a product effectively.</p>
<p>Can&#8217;s wait to see the new advertisers rolling out :)</p>
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		<title>By: Justin Hartman</title>
		<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15648</link>
		<dc:creator>Justin Hartman</dc:creator>
		<pubDate>Sun, 18 Jan 2009 07:20:46 +0000</pubDate>
		<guid isPermaLink="false">http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15648</guid>
		<description>Hi Chris - good post again - you&#039;re asking the right questions and put out good info so as always I&#039;m pleased to see you talking about this!

Your assumptions of how Adgator verticals work are spot on with one exception. While we do have sites in say 40 verticals we are only selling the 4 main verticals to advertisers.

The sub-verticals are too small at this stage to offer such detailed targeting but with time and growth we will start to offer sub-verticals.

So at this stage If you&#039;re in one of 4 verticals you&#039;ve got a 25% chance of being served a paid ad. So far - every advertiser has chosen at least 3 verticals and the nice thing with our new campaigns is that when you combine all 3 campaigns to be run concurrently then every single vertical is making money.

@Ash - in terms of the T&amp;C&#039;s this has been a work in progress. On Monday we will be launching a RULES page which shows people what they can/can&#039;t do on Adgator. Our T&amp;Cs are taking longer to finalise because they&#039;re sitting with a bunch of legal eagles! But, having said that, we have noticed things that we don&#039;t like and we need to make people aware of what the rules of acceptance are. (Watch out for an email from us on Monday).

@Denford - Afrigator is our core and we&#039;re not forgetting it in the least. Stii is working full time on Afrigator development while I have been developing Adgator (technology) so we have dedicated resources to both. One area that we are struggling with a little is the support for both platforms because while Lester has been doing a fantastic job on support and communication we have so many requests coming in from both Afrigator &amp; Adgator that it&#039;s difficult to respond immediately to people.</description>
		<content:encoded><![CDATA[<p>Hi Chris &#8211; good post again &#8211; you&#8217;re asking the right questions and put out good info so as always I&#8217;m pleased to see you talking about this!</p>
<p>Your assumptions of how Adgator verticals work are spot on with one exception. While we do have sites in say 40 verticals we are only selling the 4 main verticals to advertisers.</p>
<p>The sub-verticals are too small at this stage to offer such detailed targeting but with time and growth we will start to offer sub-verticals.</p>
<p>So at this stage If you&#8217;re in one of 4 verticals you&#8217;ve got a 25% chance of being served a paid ad. So far &#8211; every advertiser has chosen at least 3 verticals and the nice thing with our new campaigns is that when you combine all 3 campaigns to be run concurrently then every single vertical is making money.</p>
<p>@Ash &#8211; in terms of the T&amp;C&#8217;s this has been a work in progress. On Monday we will be launching a RULES page which shows people what they can/can&#8217;t do on Adgator. Our T&amp;Cs are taking longer to finalise because they&#8217;re sitting with a bunch of legal eagles! But, having said that, we have noticed things that we don&#8217;t like and we need to make people aware of what the rules of acceptance are. (Watch out for an email from us on Monday).</p>
<p>@Denford &#8211; Afrigator is our core and we&#8217;re not forgetting it in the least. Stii is working full time on Afrigator development while I have been developing Adgator (technology) so we have dedicated resources to both. One area that we are struggling with a little is the support for both platforms because while Lester has been doing a fantastic job on support and communication we have so many requests coming in from both Afrigator &amp; Adgator that it&#8217;s difficult to respond immediately to people.</p>
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		<title>By: Chris M</title>
		<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15637</link>
		<dc:creator>Chris M</dc:creator>
		<pubDate>Sat, 17 Jan 2009 15:14:24 +0000</pubDate>
		<guid isPermaLink="false">http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15637</guid>
		<description>Ye Denford, it&#039;s sad that it&#039;s so limiting, but I mean, there are no systems that are going to make everyone a whole lot of money, it&#039;s just not how things ever work hey..

I&#039;m very curious to see what happens this coming week, because I&#039;m getting more and more emails from people who are upset that I recommended this system, yet it doesn&#039;t earn them anything :/</description>
		<content:encoded><![CDATA[<p>Ye Denford, it&#8217;s sad that it&#8217;s so limiting, but I mean, there are no systems that are going to make everyone a whole lot of money, it&#8217;s just not how things ever work hey..</p>
<p>I&#8217;m very curious to see what happens this coming week, because I&#8217;m getting more and more emails from people who are upset that I recommended this system, yet it doesn&#8217;t earn them anything :/</p>
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		<title>By: Denford</title>
		<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15636</link>
		<dc:creator>Denford</dc:creator>
		<pubDate>Sat, 17 Jan 2009 15:07:59 +0000</pubDate>
		<guid isPermaLink="false">http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15636</guid>
		<description>Well, it&#039;s alright for some. We will just have to look on enviously while you guys in SA coin it!

Seriously though, it does sound like a good thing, except when it interferes with the core business of Afrigator,since they have now stopped picking up our posts and feeds from all over Africa because of these ads.</description>
		<content:encoded><![CDATA[<p>Well, it&#8217;s alright for some. We will just have to look on enviously while you guys in SA coin it!</p>
<p>Seriously though, it does sound like a good thing, except when it interferes with the core business of Afrigator,since they have now stopped picking up our posts and feeds from all over Africa because of these ads.</p>
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		<title>By: Ash</title>
		<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15623</link>
		<dc:creator>Ash</dc:creator>
		<pubDate>Sat, 17 Jan 2009 12:26:11 +0000</pubDate>
		<guid isPermaLink="false">http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15623</guid>
		<description>Totally understand and i feel bad for &#039;complaining&#039; about them, seeing as how I&#039;m making good money off the ads this week but surely a terms of use is a necessary requirement. Or at the very least a FAQ would be nice. To answer questions like How many banners can we put on one site? Can we put banners on multiple sites using the same adgator account? etc 

Just some constructive criticism.

I think their doing a great job as I&#039;ve made more money in the past 4 days with adgator than what I&#039;ve made with adsense over the same period, so the bloggers are definitely benefiting:)</description>
		<content:encoded><![CDATA[<p>Totally understand and i feel bad for &#8216;complaining&#8217; about them, seeing as how I&#8217;m making good money off the ads this week but surely a terms of use is a necessary requirement. Or at the very least a FAQ would be nice. To answer questions like How many banners can we put on one site? Can we put banners on multiple sites using the same adgator account? etc </p>
<p>Just some constructive criticism.</p>
<p>I think their doing a great job as I&#8217;ve made more money in the past 4 days with adgator than what I&#8217;ve made with adsense over the same period, so the bloggers are definitely benefiting:)</p>
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		<title>By: Chris M</title>
		<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15619</link>
		<dc:creator>Chris M</dc:creator>
		<pubDate>Sat, 17 Jan 2009 12:00:18 +0000</pubDate>
		<guid isPermaLink="false">http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15619</guid>
		<description>Ash, I think the main thing to remember is that it&#039;s a new startup, which is finding it&#039;s feet and naturally these things are not getting too much attention because they&#039;re really busy finding advertisers so we can all be paid :)</description>
		<content:encoded><![CDATA[<p>Ash, I think the main thing to remember is that it&#8217;s a new startup, which is finding it&#8217;s feet and naturally these things are not getting too much attention because they&#8217;re really busy finding advertisers so we can all be paid :)</p>
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		<title>By: Ash</title>
		<link>http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15618</link>
		<dc:creator>Ash</dc:creator>
		<pubDate>Sat, 17 Jan 2009 11:48:33 +0000</pubDate>
		<guid isPermaLink="false">http://imod.co.za/index.php/2009/01/17/the-truth-behind-verticals-when-it-comes-to-advertising/#comment-15618</guid>
		<description>Interesting points Chris.
I would also like to ask the adgator guys why there&#039;s no terms of use on the adgator site. I see some blogs with 3-5 of the same ad banners on their site.</description>
		<content:encoded><![CDATA[<p>Interesting points Chris.<br />
I would also like to ask the adgator guys why there&#8217;s no terms of use on the adgator site. I see some blogs with 3-5 of the same ad banners on their site.</p>
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