Most bloggers will have heard of Pay Per Post campaigns, which are much like Pay Per Click and Pay Per Action campaigns.
Let’s Go!
Can’t, they only make payments to PayPal.
So?
PayPal doesn’t like South Africa! :(
Really?
YES! Dorks!
How does this pay per post thing work though?
Check it..
Publisher/Blogger
In simple terms, a blogger gets paid to blog about something. PayPerPost.com allows bloggers to sign up and choose products to review on their blogs and in return the blogger is paid for doing so, normally around $10 per article. Advertisers then review the bloggers post and if they are happy, the blogger gets more ‘status’ and can accept higher paying topics. The blogger choose the product, writes a post, gets paid. There is no limit to the number of reviews per day, but you cannot have two product reviews in a row, there must be a ‘breaking’ post in between.
Advertiser
An advertiser would list his/her product on PerPayPost for bloggers to select and blog about. The advertiser would obviously pay for the review, etc.
How does the advertiser gain?
Simple, the advertiser has a number of ways to benefit from this.
- Only blogs with a certain amount of traffic are considered (product recognition)
- The advertiser specifies which keywords the blogger must use (backlinks)
- The advertiser submits the images of his/her choice (recognition)
As you can imagine, this is a fantastic way for advertisers to get their products recognised around the Internet, as well as drive a substancial amount of traffic to their website and not to forget the keyword and backlinking indexing them nicely in Google.
South Africa?
The concept is simple, it’s a complete win win scenario. The bloggers wouldn’t be a problem to find, that’s easy, BUT how do you find advertisers? Easy to find them, almost impossible to convince the naive companies that this is a good idea. Imagine explaining keywords, Google images and backlinks to the random company.. haha – and that is why I don’t think this could work in South Africa.
Honestly, I wish it would happen, I would post 2-3 products reviews a day to earn some extra cash. I know a number of other bloggers who would jump at the idea as well, so I guess it’s just finding a way to target potential advertisers.
South Africa is moving, web 2.0 has a presence here, there are thousands of fabulous bloggers, all that is required is someone who can convince companies that this could be potentially excellent.
Anyone who wants to discuss this more, please contact me.
