I’m an Audi fan, but I can’t help but appreciate BMW’s social media ventures, especially their latest one that involves interactive projection mapping to catapult the new 1-series into the market.

The game tied into Facebook nicely, posting scores to a real-time Facebook leader board and sharing them with friends, thus creating the whole viral strategy.

Pretty awesome!

It was a couple weeks ago that I did an interview with the Airborne folks, remember? The saffers who have created a cutting edge solution to some problems in the music industry! Well, I’ve got some good news, the Airborne staff have been kind enough to provide me with some free coupon codes for you to use once you’ve got an account.

For those of you who aren’t familiar with Airborne, here’s the video, I suggest you take a watch:

Here’s what you do:

1. Click here to sign up.
2. Log into your account and click on your profile picture on the top left of your screen to “Update your Airborne Profile”.
3. Scroll down and select “Account Top-Up”.
4. Scroll down to the “Voucher” area.
5. Enter a coupon code from below.
6. Celebrate by following an artist!

Right, let’s get onto those coupon codes, click them to enlarge them, log into your Airborne account and enter in the coupon code, you’ll then be able to enjoy following some incredible artists:

Best part: The artists will still earn money even when you use these vouchers, so go on and support someone!

We usually use social media to hang out with friends and be social. Social media is also about networking, and getting to know new people. Social networking is also about making connections with people that we would not normally meet, but whom we share mutual interests with.

The most obvious place to start would be LinkedIn, the professional social network. It allows you to add professional and personal information to your profile, add your CV or resume, and lets you link your Twitter and Facebook profiles, which, if handled correctly, can be a good idea. It is important that you keep your professional information relevant, up to date and comprehensive. In fact, LinkedIn also has a recommendation feature, whereby you can ask your contacts to recommend you for a specific job you did. This contact can be an employer, a colleague or even a customer.

With LinkedIn, there are many ways of tackling your job search. The most obvious of these would be to go directly to the Jobs tab in the LinkedIn navigation bar, or the Jobs You May Be Interested box in the sidebar. These job recommendations are based on the keywords in the information that you’ve provided regarding your current and past work experience.

Another option would be to target specific companies that you would like to work with. You can search the company’s employees to see if you know someone within the company, or perhaps any mutual connections and request an introduction.

You could also choose to send an email to your LinkedIn network, informing them of your availability, but I would advise against this, as it could come across as spam. Remember, you want to keep your LinkedIn connections and grow your network to advance your career, not jeopardise it.

LinkedIn also has status updates. It would be a good idea to update often, as it shows that you are taking time to develop your professional networks. Keep your updates relevant to your industry and keep them professional.

It is also recommended that you join groups that are related to your career interests. Play an active role within those groups, take part in discussions and build relationships. Once you’ve built solid relationships, add those people to your contacts and grow your network.

LinkedIn also has a Questions and Answers section that can greatly work to your advantage. Look for questions that are relevant to your industry and answer as many of them as possible. By answering questions and helping people, you will come across as an expert, making it particularly attractive for potential employers to take a look at your profile and possibly contact you with a job offer.

LinkedIn is a particularly useful tool while searching for a job, but you should keep in mind that you should take some time in cleaning up and maintaining your online persona. Anyone can do a Google search of your name and most times it will return results from social networks like Facebook, Twitter and Google+.

Have you got any other tips for getting a job using LinkedIn? Tell us all about it in the comments below.

1. Stare at the red dot on the girl’s nose for 30 seconds.
2. Turn your eyes towards a plain flat surface.
3. Blink your eyes quickly.

What do you see?

Just for a giggle:

This awesome response of Slovakian viola player, Lukas Kmit, to a ringing cell phone during his recital has been doing the rounds. If you’ve ever been interrupted by a noisy, inappropriate cell phone during a movie, performance or presentation, enjoy…

Goime 500 is a fun puzzle game in which you have to carry out 500 simple tasks or achievements. There’s a list of everything you need to do, if only you can make sense of the hints hidden in the titles of every achievement…

500 tasks may seem like a great many, but most of these are easily achieved. Just staying alive or taking your first jump can cross an achievement off your extensive list, and these little things begin to add up fast. However, some achievements will require a bit of dexterity to complete, such as a timed race. Others will take a little bit of thought, such as taking a silly quiz, solving a maths puzzle, or just figuring out the achievement hints and how to use your ghost powers…

There are also a number of mini games in the arcade zone, such as Space Invaders and Pong, which you can try to win (or lose!) as part of your set of tasks. Collect the coins and buy useful items. Blow up the earth or bring it back again. There’s plenty of things to try in Goime 500! Play this game and many others at Games.co.za!

Google has announced that it will be combining social and search – what this means is that when you perform a search on Google, you’ll see two sets of results, those normal top 10 organic results, but also results based on your connections; by connections, I’m referring to your Google+ circles that you’ve built up.

I wrote a post about creating a Google+ page and I’ve received some great feedback from readers, so I wanted to take this a little further and share some of the things I’ve picked up since Google announced the combination.

Google+ is not really any different to Twitter or Facebook in the sense that building an audience is important, an audience shows credibility, trust and leadership, so the same applies for Google+ – grow your circles. The easiest way to grow your circles is to place a Google +1 button on your website (http://www.google.com/webmasters/+1/button/), this allows people to automatically add you to their circles. As a side tip, I’ve seen a lot of the big news websites doing clever things like encouraging readers to join their circle on posts that are related to any topic around Google – The same applies for posts about Twitter or Facebook, if you think about it, someone who’s reading a post on Twitter, for example, would be more inclined to follow you on Twitter than like your Facebook page, so be clever, encourage your audience to “join” your social networks relative to the content they are reading.

Of course, one of the most important things about your Google+ page is to ensure that you have a plan of action, that you’ve thought about the content you want to produce and share, and that you have a long term goal that you head towards. Like any form of search engine optimization, when it comes to writing content, make sure your content is unique, make sure it’s carefully thought out and communicated in a manner that might attract other Google+ users to share your content – this really is the powerful part, getting people to share your content (along with a good SEO strategy) and you will find yourself dominating the SERPs once again because you’ll have organic search and social search covered.

Something I’ve started looking at is the different types of circles you can create and thus group people together. Just like Twitter lists, in Google+ you can create your circles, fill them up with relevant people and then engage with the different circles with content that would probably interest them – this segmentation of users is highly effective.

It’s really important to recognize what Google is doing, how they are shaping things and how to keep up to date with all their changes.

Please feel free to add iMod to your circles by clicking here: https://plus.google.com/b/107825047085291830888/

And another lovely infographic, click to enlarge:

I love a good infographic, just click to enlarge: